
The invention of facebook originated Harvard University by a softmore student
named Mark Zuckerberg. Facebook is a social networking site created and currently used by the
majority as a way of communicating with friends and family. Facebook may also be used for
business, advertisement, promotion of goods and services as well as spreading ideas and
news in a swift manner.It is a very useful marketing tool that allows one or a business
to reach audiences in a highly effective manner.There are many useful tools on facebook
that can be exploited for business purposes. There are fan pages where users can "become
a fan" of your business. Upcoming dates in the business calender as well as social events
that will promote said business will appear on users pages offering a glimpse into the
event triggering curiosty, hence providing an extremely effective promotion strategy. Its
also a very useful and inventive way of keeping touch with contacts in business as well
as finding new ones. This is very important as good contacts in the business world can make
all the difference. Facebook can steal alot of time from a business if too much attention is
paid to it. This makes the the ease of use from a mobile phone an advantage as one can
check and post messages on their "wall". This allows time to work away from a computer if
neccessary. Most of all Facebook allows a business to promote itself in an easy and
effective manner. Having many "friends" if your page is a profile, or having many fans if
it is a "group" page, is essential for a business as this increases the audience and
prospective range of consumers.

